Archive for January, 2012

Kansas City Restaurant Week January 20th-29th, 2012

Monday, January 23rd, 2012

Hi Kansas City Residents!

We are fortunate to live in a city that has wonderful local restaurants and cuisine. This week all of Kansas City’s restaurants are on display for everyone to enjoy!! Kansas City Restaurant Week is running January 20th through the 29th featuring ”a variety of mouth-watering foods from top chefs across the metro area, demonstrating why the KC dining scene is among the nation’s best–and up until now, one of the best-kept foodie secrets (the Zagat Survey has called Kansas City the No. 1 dining bargain of all the major cities it reviews).

“Restaurant Week features an array of restaurant participants so that diners can visit old favorites and also try the many new restaurants that have opened recently in the Kansas City metro area. KC Restaurant Week diners order from special prix-fixe menus at participating restaurants. Multi-course lunches are $15 and dinners are $30.” - article and photo from  www.VisitKC.com

For a list of all restaurants participating, check them out at http://www.visitkc.com/kc-restaurant-week/restaurants/index.aspx.

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Top coupon codes for January

Friday, January 6th, 2012

Posted in dscriber, watch

If your holiday generosity has forced you to avoid your bank account balance, you’re not alone. A recent article from Forbes notes that shoppers spent roughly $44 billion in the week leading up to Christmas. While that number is encouraging in a struggling economy, many of us will compensate for overspending by scraping the bottom of the barrel during the first month of the new year.

Luckily, more money-saving coupons are being added to CouponSherpa.com every day. Stick with your New Year’s resolution to spend less by using some of these top coupon codes for January.

1. Heels.com
Now through Feb. 28, get $25 off orders of $100 or more by applying coupon code WINTER25.

2. JCPenney
Take $10 off orders of $90 or more by Jan. 27 using JCPenney promo code 10JCP90.

3. Shutterfly
Get free shipping on orders of $30 or more before Jan. 19 using code SHIP30.

4. Disney Store
Use code SHIPTODAY before Feb. 1 and get free standard shipping with orders of $75 or more.

5. Bath & Body Works
Save 20% on any online order through Jan. 15 with Bath & Body Works coupon code20SEMIANNUALSALE.

6. Karma Loop
Take 20% off orders of $75 or more by Feb. 1 using promo code JAN20.

7. HP
Use coupon code SAVE15HP before Jan. 31 to save $15 on orders of $75 or more.

8. Avenue
Take 30% off your highest priced item with coupon code AV121016 when you order three or more items by Feb. 1.

9. Justice
Enjoy 40% off already reduced merchandise before Jan. 10 with coupon code 745.

10. SkyMall
Save 15% on any order before Feb. 2 with code LSA57.

Information via CouponSherpa.com

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Mobile coupon redemption rates to reach 8% by 2016

Thursday, January 5th, 2012
The global redemption rate of mobile coupons will average at over 8 percent by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a study by Juniper Research. Redemption values are expected to exceed USD 43 billion globally by 2016, driven by better targeting and mobile apps. The study also shows that North American and Western European markets are now beginning to follow the same growth path as the Far East & China, and by 2016 there will be over 600 million regular mobile coupon users worldwide. The report found that mobile coupons have compelling advantages over their paper and online antecedents and are particularly strategic for bricks and mortar retailers in their quest to regain ground lost to online retailers during the internet revolution. The report warns, however, that the rise in mobile coupon redemption rates will only come after an initial period of experimentation by both coupon issuers and users, during which redemption rates may actually decrease slightly. After this period redemption rates will then start to rise steadily.
Comments – This is such an interesting article and it is amazing how much the coupon industry will grow. Make sure that you are offering mobile coupons so you will not miss  out on the future of mobile coupons. All of our advertisers on www.KansasCityCoupons.com have mobile coupons. Check it out!!

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What do you think? Digital Coupons vs. Traditional Coupons

Wednesday, January 4th, 2012

Digital coupons are rewriting the marketing mix rules – but how deep into the story have we actually come?  Establishing the true shifts in coupon use, and understanding the effectiveness of digital coupons compared to print, are essential elements of judicious marketing plans.

Knowledge Networks has just completed a comprehensive analysis of coupon use, leveraging loyalty card data from over 2 million shoppers
from our National Shopper Lab. In addition to investigating trends in overall coupon redemption, our research compared digital print-at-
home and print (“traditional”) Sunday FSI coupons for
•     attracting    new    buyers
•     ability to drive incremental volume
•     ultimate return on investment
•     Life Stage profiles of heavy versus light users

With consumers more budget conscious in the current recession, overall coupon use is up 27% since 2008, according to Inmar. And print FSIs still represent the majority of the redemption, with a 44% share of market. But marketers need to take note: Our analysis shows that digital coupons are showing important strengths.  For the digital coupon events analyzed, 46% of redeemers were prior non-buyers of the product, compared to 34% for traditional print FSI coupons.  Overall, digital coupon are attracting more new buyers than print coupons by a margin of 35%.

In addition, digital coupons drive more incremental redemption.  For digital coupons, 77% of redemption volume is incremental, versus 68% for print coupons.  The shift to digital, however, is still very much in progress; the bulk of the business remains in print, and will for sometime.  The fact that print is also more profitable means that this business will not be going away anytime soon.  But as more and more coupons can be carried on Smart Phones and loyalty cards, digital coupons will become more ingrained and less demanding.

This is great news for KansasCityCoupons.com and the digital coupon industry! We are excited to now be serving the Kansas City Area and providing the very best coupons to Kansas City residents!

Research and information is provided by Knowledge Networks Trend Report for 2011 www.knowledgenetworks.com

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